positioning against legacy brands

The newest member of the historic Kentucky Bourbon Trail had a needed a website that positioned them in a way that would stand out from the other distilleries. But how does a newcomer compete with stories of family-run recipes passed down since before the Civil War?


We chose to focus on a point unique to Lux Row Distillers: it’s one of the only stops on the trail to have four unique brands of bourbon under one roof. These brands range from economical to top shelf, so we built Lux Row’s platform around the historic diversity of its drinkers.

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