everything fresh

Papa Murphy’s wanted to create NBA-related web content to drum up some buzz about their fresh ingredients. They decided to leverage star shooting guard, CJ McCollum, to spread the gospel of take-and-bake. Oh, and we only had an hour to shoot it.

CJ interviewing cj

I worked with my CD on a platform called “Fresh Thoughts” that called out the brand’s fresh ingredients. Since we heard CJ was interested in the entertainment industry, I came up with the idea to frame the video in an unexpected way: by having CJ interview CJ about his own pizza preferences.