STANDING OUT DURING CYBER WEEK

Mercari, “The Selling App,” is a digital marketplace that wanted to run a series of small campaigns to promote buying and selling over Thanksgiving, Black Friday, and Cyber Monday. But I figured it was a great opportunity to keep our audience engaged with one big, comprehensive concept with a distinct feel.

INVENTING A HOLIDAY

If Black Friday and Cyber Monday were invented to promote buying, why couldn’t we invent a selling holiday for Mercari? I proposed the idea of “Sell-Your-Shit-Sunday,” our own made-up holiday to not only mock the made-up buying holidays, but also educate and inform customers that Cyber Week is an ideal time to sell.

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