SLINGING WAFFLES & DEFINING A LOOK
7-Eleven wanted help with email communication for their rewards programs and all-new delivery program. While 7Rewards already had an existing look and feel, we were asked to develop a new style and voice for the brand’s first foray into delivery, 7Now.
Since 7Rewards focused mostly on product offers, I was challenged to craft impactful lines to carry straight visuals. For 7Now, I worked with my AD partner to create a fun and quirky style that resonates with a millennial audience.