It's practically a rule that all local car dealership ads have to be in-your-face and over-the-top salesy. Instead of just hammering home available models and pricing, we wanted to cut through the monotony of this category for two car dealerships on on a shoe-string budget.
POKING FUN AT THE CATEGORY
Although we were limited to stock footage, both dealers had their own target audiences we could mine for unique insights. For Ford, we parodied the category itself with a spot about whacky dealership sales names. And for Jeep, we connected the start of spring with adventure-loving Oregonians rising from a rainy winter to pursue outdoor activities.